Selling Your Story In 60 Seconds
This book, Selling Your Story In 60 Seconds by Michael Hauge, has been around for over a decade now. Hard to believe but true. And it still sells well because it is a great book on how to formulate a pitch.
If you are trying to get a deal for your script or novel, Hauge is one of the best in the business when it comes to teaching how to formulate a pitch. Even before picking up this book, I was using his techniques to craft pitches that were successful and got me into the suite I needed to make a deal. That is what a pitch is suppose to do.
60 seconds is basically the 'elevator pitch' we've all heard about at some point. If you think this is a fictional thing, think again. Executives are too busy and hear so many pitches, that time is precious and if you can't boil your project into a 60 second pitch, you aren't ready. And so you know, you'll have to do a five minute pitch and a 20-30 minute one at some point as well.
This book is an easy read. Key elements are highlighted and if you had never done a pitch before, you can pick this one up and successfully do one tomorrow if you follow Hauge's advice. The only drawback on the book - and not the author's fault by any means - is that it is a bit dated in one sense. The internet was fairly new when the book was published so there isn't a lot on that aspect and what is included is history from a far-away galaxy. Seriously, think how much has changed on the internet just in this decade. Whoa ....
This book is a must read for any writer seriously contemplating pitching their material. (And what's the point of being a writer, if you don't intend to do that?). You can get through it in a day. Do yourself a favor and pick this up. You'll discover that you'll pull it off the bookshelf quite frequently. 5 of 5 on the rating scale.